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BASF Helps Customers Reduce Carbon Footprint with ACRONAL MB

Requires no reformulation – identical product performance with a significantly reduced product carbon footprint through biomass balance approach.

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

BASF has launched the ACRONAL MB portfolio of acrylic binders for Architectural Coatings in North America. These binders offer the same quality and performance of our existing ACRONAL                          
BASF’s biomass balance approach, certified by REDcert2, allows the use of sustainably sourced bio-feedstocks to replace the fossil-based raw materials required in the manufacturing of ACRONAL products. Since the renewable raw materials are substituted early in the value chain, the resulting ACRONAL MB binder is chemically equivalent to its fossil-based ACRONAL product, and no reformulation is required.

In the Architectural Coatings industry, the majority of greenhouse gas emissions come from indirect sources in the value chain, including purchased raw materials. By incorporating ACRONAL MB acrylic binders into architectural formulations, BASF enables its customers to significantly reduce the Product Carbon Footprint in their can of paint.

“As we launch our new biomass balance ACRONAL portfolio, we’re not just looking to provide a solution; we’re looking to pioneer a sustainable future for the architectural coatings industry,” said Justin Davis, BASF Business Director, Architecture, Infrastructure and Adhesives. “Our commitment to innovation and sustainability is at the core of the ACRONAL MB product line, and together, with our customers, we are refining what’s possible in the world of sustainable architectural coatings.”

 

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